Best practices for landing page

Landing pages are an important part of any online marketing strategy. You need your webpage visitors to do a certain action on your website to get a good ROAS. Therefore you need to optimize your landing pages for a good conversion rate. Taking a close look at the images on your webpage and testing it can have a large impact on your final results. Always test your landing pages!

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Keyword research

Doing keyword research at the beginning of any marketing project will define whether you’re set up for success. It’s imperative that you invest plenty time in doing good keyword analysis. You need to understand which keywords are the most important for your business, otherwise you will be wasting a lot of energy but not generating any results. So, do keyword analysis!

Setting goals

To make sure your business optimizations lead to success, it is important to first define goals. If you do not define goals upfront, you will not be able to see when you’ve achieved your goals. A way to set marketing goals is to use the Objectives and Key Results model. You can read all about this model in the blog. Having a good strategy beforehand is always the key to success in the long term. Be ready!

TJDA

To grow any firm it is important to begin optimizing where the most results can be made. TJDA likes to go at it as follows, first set an end-goal, then reverse engineer how that goal can be achieved through improving the right components of a organization. This way you work efficiently and you have the largest likelihood to achieve your goal.